Home

Email

WHATSAPP >>

CHARLIZE YANG DESIGN

Home

Email

WHATAPPS >

CHARLIZE YANG DESIGN

Oh My Card
digital campaign

Oh My Card
digital campaign

CLIENT

Wewa

Category

Key visual design | Icon Design Banner design | Animation Effects
Layout adapting to different screen sizes

Key visual design | Icon Design Banner design Animation Effects | Layout adapting to different screen sizes

Date

Date

2024

Overview.

WeWa "Jack-plot Challenge" promotional campaign page. The campaign runs from September 1, 2024 to March 29, 2025, and users need to participate through the OmyCard mobile App. The campaign encourages users to complete weekly tasks to earn rewards, with more planting resulting in more rewards. The design process reflects the effort to balance creative interaction, user experience, and technical implementation, aiming to create a key visual design for both the webpage and App that is visually appealing and effectively communicates information.

Goal.

  • Gamify the reward program to increase user engagement and participation

  • Create an immersive and appealing visual experience using vibrant colors and playful illustrations to captivate young and casual audiences

  • Utilize 3D elements and dynamic text to emphasize the promotional campaign and motivate user interaction

  • Develop a responsive key visual design that seamlessly adapts across web and mobile app platforms

  • Gamify the reward program to increase user engagement and participation


  • Create an immersive and appealing visual experience using vibrant colors and playful illustrations to captivate young and casual audiences


  • Utilize 3D elements and dynamic text to emphasize the promotional campaign and motivate user interaction


  • Develop a responsive key visual design that seamlessly adapts across web and mobile app platforms

Process.

Gamify the Reward Program:

  • Points and Levels: Implement a points system with levels for rewards.

  • Challenges: Introduce daily/weekly challenges for bonus points.


Visual Experience:

  • Vibrant Colors: Use a bright color palette appealing to young audiences.

  • Playful Illustrations: Incorporate custom illustrations to engage users.

  • Dynamic Layouts: Create lively layouts with animations for a playful feel.


3D Elements and Dynamic Text:

  • 3D Graphics: Add interactive 3D elements related to promotions.

  • Animated Text: Use dynamic text that reacts to user interactions.


Responsive Design:

  • Fluid Layouts: Ensure designs adapt seamlessly to web and mobile.

  • Media Queries: Utilize CSS for optimal display on various devices.

  • Touch-Friendly: Make interactive elements easy to use on mobile.

Gamify the Reward Program:

  • Points and Levels: Implement a points system with levels for rewards.

  • Challenges: Introduce daily/weekly challenges for bonus points.


Visual Experience:

  • Vibrant Colors: Use a bright color palette appealing to young audiences.

  • Playful Illustrations: Incorporate custom illustrations to engage users.

  • Dynamic Layouts: Create lively layouts with animations for a playful feel.


3D Elements and Dynamic Text:

  • 3D Graphics: Add interactive 3D elements related to promotions.

  • Animated Text: Use dynamic text that reacts to user interactions.


Responsive Design:

  • Fluid Layouts: Ensure designs adapt seamlessly to web and mobile.

  • Media Queries: Utilize CSS for optimal display on various devices.

  • Touch-Friendly: Make interactive elements easy to use on mobile.

You may also be interested ...

HK Tramways 120th Anniversary

Read More

Arts in the city

Read More

VISA Content Hub

Read More

charlize.cyang@gmail.com

All Projects >

You may also be interested ...

HK Tramways 120th Anniversary

Read More

Arts in the city

Read More

Visa Content Hub

Read More

charlize.cyang@gmail.com

All Projects >

charlize.cyang@gmail.com

Home

Email

WHATAPPS >

CHARLIZE YANG DESIGN

You may also be interested in ...

HK Tramways 120th Anniversary

Read More

Arts in the city

Read More

Visa Content Hub

Read More

charlize.cyang@gmail.com

All Projects >