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Campaign Design with an AIGC Workflow
YEAR
2025-2026
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
01
The problem
Campaign production was scaling faster than the design team.
5 days
from brief to a viable visual direction
4+
A large number of activities need to be launched online each week.
12+
manual source files per campaign
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
02
Approach
We isolated what was safe to speed up — and what wasn't.
01
Frame
Translate the brief into a
visual territory.
02
Generate
Create directed variation, not generic output.
03
Curate
Turn the best signals into a usable campaign kit.
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
03
Before generate · workflow redesign
First, I fixed how we thought about briefs.
Before · linear handoff
01
Brief arrives
02
Interpretation
03
Asset hunt
04
First comp
05
Feedback loop
After · directed system
AIGC template workflow
Research
keywords
→
Template workflow
→
Copy
→
Layout
Creative
sketch
→
Refine
prompt
→
Generate
Select composition, scene, elements, and creative concept.
Research becomes reusable direction: a shared workflow connects creative intent, generation, copy, and final layout.
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
04
Evidence
Faster output.
Sharper point of view.
38%
38%
less production time
38x
38x
more campaign
routes explored
38%
38%
of assets passed first review
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
05
AIGC coverage layers
A system that knows exactly what to change.
Five controllable layers turn a one-off brief into a reusable production system — while locking the brand elements that can't move.
AIGC coverage map
01
Background layer
02
Supporting layer
03
Main visual layer
04
Copy layer
05
Brand layer
Each plane is a replaceable content area. The system makes it obvious where AI can generate, where it can adapt, and where it
IP character expansion system
One character.
A full range of expression.
The system starts with one unmistakable silhouette, then gives it a controlled vocabulary of emotion, pose, and behavior.
Base character · 01
The silhouette stays fixed — so every expression still reads as the same character.
01 / travel
02 / shopping
03 / Dining
04 / payment
01
Core silhouette
02
Emotion library
03
Action direction
04
Scene grammar
One Master KV. A full campaign system.
1
Main KV
38+
38+
Sector adaptations
38+
38+
Campaign materials
38+
38+
Size extensions
Multi-sector style system
One visual intelligence.
Many sector voices.
A shared grammar keeps campaigns unmistakably related without making them look repeated.
Before · isolated execution
Different sectors, different mobile worlds.
Separate key-visual rules made every screen a one-off, with no recognisable campaign family.
After · a shared visual grammar
One mobile canvas.
Many ways to own it.
The core layout holds. Each campaign earns its own visual energy inside a frame users already recognise.
09:41
● ●
Hero expression / core system
09:41
● ●
09:41
● ●
09:41
● ●
06
Campaign landing page overview
Alignment, exploration,
direction — at scale.
This volume of campaign work made the case for a scalable visual system, and for partnering with the Business Development team to run it.
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
FINANCIAL SCENARIO EXPLORATION · ANTBANK
Trust, rendered in every frame.
ANTBANK mobile-banking directions — each built for clarity, diversity, and everyday financial action.
Mini case · insurance campaign landing page
Clarity as the conversion strategy.
An AXA landing-page campaign that turns coverage into a clear, confident choice.
08
What I learned
AI isn't the idea.
Direction is.
The work wasn't about automating taste. It was about designing the conditions where taste travels further.
Next step / improve the loop
Feed live performance signals back into the system, so every campaign sharpens the next creative decision.
01
Feedback
Capture what audiences save, share, and skip.
02
Learn
Find the patterns that outlast a single campaign.
03
Refine
Update prompts, style rails, and review criteria.
Case study / 2025-2026
Campaign Design with an AIGC Workflow
RoLE
UIUX designer / Visual Design
YEAR
2025-2026
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01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
01
The problem
Campaign production was scaling faster than the design team.
5 days
from brief to a viable visual direction
4+
A large number of activities need to be launched online each week.
12+
manual source files per campaign
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
02
Approach
We isolated what was safe to speed up — and what wasn't.
01
Frame
Translate the brief into a
visual territory.
02
Generate
Create directed variation, not generic output.
03
Curate
Turn the best signals into a usable campaign kit.
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
03
Before generate · workflow redesign
First, I fixed how we thought about briefs.
Before · linear handoff
01
Brief arrives
02
Interpretation
03
Asset hunt
04
First comp
05
Feedback loop
After · directed system
AIGC template workflow
Research
keywords
→
Template workflow
→
Copy
→
Layout
Creative
sketch
Refine
prompt
Generate
Select composition, scene, elements, and creative concept.
Research becomes reusable direction: a shared workflow connects creative intent, generation, copy, and final layout.
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
04
Evidence
Faster output. Sharper point of view.
60%
less production time
3×
more campaign
routes explored
72%
of assets passed first review
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
05
AIGC coverage layers
A system that knows exactly what to change.
Five controllable layers turn a one-off brief into a reusable production system — while locking the brand elements that can't move.
IP character expansion system
One character.
A full range of expression.
The system starts with one unmistakable silhouette, then gives it a controlled vocabulary of emotion, pose, and behavior.
01
Core silhouette
02
Emotion library
03
Action direction
04
Scene grammar
One Master KV. A full campaign system.
1
Main KV
8+
Sector adaptations
10+
Campaign materials
6+
Size extensions
Multi-sector style system
One visual intelligence.
Many sector voices.
A shared grammar keeps campaigns unmistakably related without making them look repeated.
Before · isolated execution
Different sectors, different mobile worlds.
Separate key-visual rules made every screen a one-off, with no recognisable campaign family.
After · a shared visual grammar
One mobile canvas.
Many ways to own it.
The core layout holds. Each campaign earns its own visual energy inside a frame users already recognise.
After · a shared visual grammar
One mobile canvas.
Many ways to own it.
The core layout holds. Each campaign earns its own visual energy inside a frame users already recognise.
06
Campaign landing page overview
Alignment, exploration,
direction — at scale.
This volume of campaign work made the case for a scalable visual system, and for partnering with the Business Development team to run it.
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
FINANCIAL SCENARIO EXPLORATION · ANTBANK
Trust, rendered in
every frame.
ANTBANK mobile-banking directions — each built for clarity, diversity, and everyday financial action.
FINANCIAL SCENARIO EXPLORATION · ANTBANK
Trust, rendered in
every frame.
ANTBANK mobile-banking directions — each built for clarity, diversity, and everyday financial action.
Trust, rendered in
every frame.
ANTBANK mobile-banking directions — each built for clarity, diversity, and everyday financial action.
FINANCIAL SCENARIO EXPLORATION · ANTBANK
01 / Problem
02 / Approach
03 / Before / after
04 / Evidence
05 / Style system
06 / FINANCIAL SCENARIO
07 / What I learned
08
What I learned
AI isn't the idea.
Direction is.
The work wasn't about automating taste. It was about designing the conditions where taste travels further.
Next step / improve the loop
Feed live performance signals back into the system, so every campaign sharpens the next creative decision.
01
Feedback
Capture what audiences save, share, and skip.
02
Learn
Find the patterns that outlast a single campaign.
03
Refine
Update prompts, style rails, and review criteria.
Case study / 2025-2026